Sports Club Branding

Captainball is a sport played by many of us who grew up in Southeast Asia. When we were kids, we would play it with friends at a park or a playground, and throughout our PE lessons in primary school. Creating assets and brand for the Captainball Club had three important objectives:

1. Introducing and clarifying how the sport is played

2. Drawing attention to the club during university-wide events

3. Emphasising the importance of being a social club - friendliness, fun and openness are our key values!