PROJECT TYPE
Service Design
TIME FRAME
11 weeks
TEAM MEMBERS
Zeynep Canli
Natalia Gulbransen-Diaz
Clare Cooper
*Graphics by Zeynep Canli
DESIGN BRIEF
This service design project was initiated in the second year of the Bachelor of Design Computing, as part of the Independent Study unit (DECO3441).
The design brief called for a design-led approach to generating value in non-profit organisations. Our partnering organisation was 107 Projects, an art and cultural organisation with various venues in Sydney. Led by PhD candidate Natalia G-Diaz, our goal was to communicate the organisational strategy for community engagement.
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Note: The full process of this project is not articulated on this page because of non-disclosure agreements.
INTERESTS & SKILLS
Service Design, Design Research, Embedded Research;
Social Impact Causes, Brand Analysis, Arts & Culture
107 Projects is an independent charity focused on evolving how creative industries engage with the wider community to create positive social change and support emerging communities to be more connected, healthy and sustainable.
As an inclusive, open and disruptive organisation, 107 Projects has championed irreverent and creative making since 2011. However, as a creative powerhouse with a vast program of activities and programmes, telling the story of 107 Projects themselves can be challenging.
Hence, how might we communicate the organisational strategy for sustainable community engagement?
The Process
For this project, we used a design process that was guided by the Double Diamond Process of design. We broke down our project into three further subparts - a Discovery, Design and Discern stage, representing the research, ideation and evaluation phases respectively.
Research Methods
At the beginning, we felt that it was important for us to thoroughly understand the nooks and crannies of 107, so that we can access, justify or critique our design decisions through this lens.
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Research Questions
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How does 107 Projects achieve community outreach through art as a medium?
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What implicit values are communicated through 107's places and events?
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What are the perceived identities of 107 through their direct and indirect audiences?
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What motivates 107?
107 Presentation & Positioning | 107 Perspectives |
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Content Analysis | Online Ethnography |
Market Analysis | Structured interview & Workshop |
Ethnographic Study |
*This is an image.
Ideation & Evaluation
From our Discovery phase, we concluded that for ideation, we would like to focus on clarifying the offerings at 107 while capitalising on word-of-mouth and online media as a way to promote way-finding at 107. We believed that developing way-finding methods for visitors of the space was key to articulating the 107 story, as well increasing community engagement.
We proposed three main concepts, in order of ease of implementation.
1. Maintaining Consistency
We wanted to capitalise on the organisation's current use of bright colours as a way of representing their offerings. We wanted to expand the idea of representation into icons and imagery. The production of imagery can also involve emerging artists.
2. Choose Your Own Adventure
The question that guided this idea was: How can we encourage anyone visiting the space to confidently explore and understand what 107 has to offer?
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Thus, we created a physical booklet and an extension prototype of the website that encouraged people to explore the organisation through intentions, instead of merely looking through current programmes.
The 107 Adventure Booklet
Cover Page
About Page
Choose Your Own Adventure Page
The Choose Your Own Adventure Web Extension
Figma Prototype
3. Mark-Making
We all want to contribute and be part of something. Mark-making offers two things for us - one, it extends and concludes the web user's experience in discovering their interested activity, and two, it creates an opportunity for the user to contribute to a bigger campaign in a sociable manner.
Sending an Invite
i. Continuing the User Journey to Invite Friends
ii. Personalising the Invite, Sending & Other Calls-to-Action
Sociable Art-Making & Campaigning
i. Sending Invites to Collaborate & Other Calls-to-Action
ii. Viewing Gallery of Artwork from the Online Community
